Johnnie Walker Blue Label Ultra - An Overview

To celebrate this technological breakthrough, only 888 constrained edition bottles is going to be created generating this an unmissable bit of historical past for collectors.

This new, lightweight bottle is a thing of exquisite natural beauty; but a lot more importantly, it demonstrates what is achievable With regards to lightweighting glass. We're going to continue on making use of these learnings throughout our assortment, taking more progressive strides as we glance to the future of Scotch.”

Johnnie Walker’s 5 years of research and advancement have intended which the expertise received is being applied throughout the choice of Diageo products and solutions.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals

Our DRINKiQ programme aims to raise the 'collective consume IQ' by expanding community recognition of the results of alcohol and supporting accountable drinking.

This new, lightweight bottle can be a matter of exquisite beauty; but additional importantly, it demonstrates what can be done when it comes to lightweighting glass. We'll go on implementing these learnings throughout our array, having much more progressive strides as we look to the future of Scotch.”

The end result is surely an industry-1st that, and obtaining exquisite magnificence, showcases what luxurious, lighter-excess weight, decrease-carbon bottles of the long run could appear like. As Component of the Diageo Spirit of Development action approach, Johnnie Walker aims to lessen the weight of glass Employed in its packaging; an ambition which is directed at lessening the quantity of carbon emissions affiliated with packaging.three Although the technological innovation just isn't but accessible to launch bottles of the excess weight at scale, completely, the understanding Johnnie Walker has garnered is by now becoming placed on lightweighting projects over the Diageo portfolio.

. The Formerly claimed ‘lightest pounds Scotch whisky bottle’ was launched by a UK retailer and weighed close to 298 grams.

Created through a test-and-discover model with external glass makers, this mild-bodyweight bottle incorporates a handblown teardrop form that reimagines Johnnie Walker's legendary square design, exemplifies the future of lightweight, and allows find out new alternatives for lighter, reduce carbon packaging solutions.

Learn more about Spirit of Development – our world-wide ESG programme to aid create a far more inclusive and sustainable planet.

Five years in the past, Johnnie Walker set out with a selected ambition; to maneuver the spirits market forward. Possessing discovered that lots of luxury classes had been heading in a new way – ‘sensitive’, as an alternative to ‘weighty’ – the model sought to experiment with one among its most luxury whiskies. Aiming to force the boundaries of lightweighting glass, all from the name of progress.

Diageo has submitted filings to get its granted British isles Patent No. GB2616831 B endorsed as licensable of correct to the UKIPO patent sign up, and interested functions are invited to ask for a standard royalty no cost, non-unique licence from Diageo.

Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals

The reveal of Johnnie Walker Blue Label Ultra signals the manufacturer’s determination to innovation, with hopes that the bottom-breaking layout could inspire the more high-class, lightweight, and reduced-carbon whisky bottles of tomorrow. 

This is the one particular-off bottle for now illustrating the artwork in the probable, like a design experiment and redefining lightweight as luxurious. We will keep on to use these learnings throughout the broader Diageo range.

Liquid Gentle enveloped people click here inside of a mesmerizing interaction of sunshine and shadow, with going light-weight passing as a result of glass sorts and projecting elegant styles on to white partitions.

With our dedicated focus on presenting lightness throughout every single style and design aspect, we released a precise lattice stopper, a bamboo body and also a protective transportation box.